To encourage an active, healthy lifestyle by launching and delivering a new event concept in the UAE, inspiring and involving participation from ever wider audiences across the region.
Fast Track Middle East worked across the UAE to bring Electric Run events to over 16,000 people, staging three unforgettable experiences for local communities.
To maximise on the growing popularity of mass-participation events that engage a non-competitive audience, Fast Track brought the world’s premier night-time 5K run to the UAE. The team did everything, from securing a roster of commercial partners, to marketing the event in the region, to complete event delivery at all three events in Dubai, Abu Dhabi and Sharjah.
Electric Run succeeded in engaging new audiences. Of the 16,000 runners who took part in the first year, an unprecedented 52% were female, with 37% from Emirati communities and an average age of 25, supporting and enabling a truly positive trajectory for the health of the region through sport.