CSM has announced an investment in Visualise, one of the fastest growing virtual reality (VR) agencies in the industry.
The investment is a further indication of CSM’s focus on developing in-house capabilities in technology and innovation. Today’s announcement comes after CSM recently added to its experiential capabilities and services with the acquisition of Curb Media, the award-winning brand experience, technology and innovation agency.
Visualise is a market-leading agency, and has produced outstanding work in sport and entertainment across multiple markets, including sporting events, concerts and racetracks. Through this investment, CSM has direct access to one of the fastest growing, rapidly changing and innovative sectors in the industry. Equally, at CSM’s global portfolio of live events, Visualise will be a significant value -add to its clients and their audiences.
Alastair Bewick of CSM, said: “We’re immensely pleased to have made this investment in one of the most exciting, award-winning companies in this sector. Our partnership with Visualise is a natural fit: they have produced 360-degree and VR content across the world’s largest sporting events meaning that we have crossed paths many times over the last five years. This investment will ensure that we remain at the forefront of this increasingly important technology.”
Henry Stuart of Visualise said: “We’re thrilled to have the backing of CSM as we continue to grow and push the boundaries in the cutting-edge sphere of VR. The commitment shown by CSM means that we will be a key player in sport and entertainment, two areas which have and will continue to provide some of our most exhilarating content.”
Total revenue from VR is projected to increase from $5.2 billion in 2016 to more than $162 billion in 2020. A significant part of this growth has been triggered by the video game industry, a sector CSM is active in through its expanding eSports offering. Together with Visualise, the two companies are well placed to help shape and drive VR’s growth in the sport industry.