Inspired by jetsetters’ craving for wanderlust, ‘Listen & Book’ was created to demonstrate how influential music taste can be for travel, what it can reveal about a person’s holiday preferences, and help them discover a new personalised travel experience.
In a first-in-market collaboration with Spotify unique streaming intelligence, Spotify is making it possible for people to discover their holiday mood based on their listening playlists and get matched to tailored travel experiences across Europe. For example, if your music taste is calm, warm and dreamy – why not explore the botanical gardens in Lisbon or visit a relaxing sauna in Helsinki? Moods are determined through music attributes such as the positivity of a song, energy and tempo. Next to recommending specific destinations and experiences, people will also be shown nearby music venues in their suggested destination to connect them to local music gigs.
To ‘Listen & Book’, music lovers can connect their Spotify account via a dedicated Listen & Book microsite which will identify holiday vibes base on recent music played and recommend hotspots and experiences on easyJet’s unrivalled network across Europe, North Africa and the Middle East, which links directly to the easyJet website for customers to book their next audibly-inspired getaway.
‘Listen & Book’will be supported by marketing campaigns developed by VCCP London and will run in France, Italy, Switzerland and the UK. With 433 million monthly active Spotify listeners globally and nearly easyJet 1000 routes to more than 150 airports across 35 countries, there is no shortage of experiences on offer and recent research shows that 37% of people see new experiences and adventures as their top motivation for travel.