To celebrate the brand’s 15th anniversary, MUH-TAY-ZIK | HOF-FER were tasked with creating a fully integrated campaign for method, the all natural cleaner.
The TVCs illustrate the ‘fear no mess’ tagline with slow motion sequences, shot in highly stylised fashion, of some of the most inventive ways of creating mess. Everything from using a leaf blower to blow out the candles on a cake, to throwing fruit through a high powered fan and hitting meatballs with golf clubs. The campaign sees contrasting perfectly poised people with the messy disorder they create, all on a backdrop of bold colour and set to a playful soundtrack of soulful melodies.
The campaign was seen in-store, across social, digital, TV and outdoor; all underpinned by the same vibrant colours, clean lines, bold patterns and delightful surprises synonymous with the brand.