Chime’s Insight and Engagement Division (CIE), which includes Facts International and Opinion Leader, announced that it has consolidated and restructured its agencies, re branding the division under its award-winning Customer Experience Consultancy – Watermelon Research.

In a further move, which will enable Watermelon to enhance and expand its range of CX services, it has also joined VCCP  and will be moving into the Victoria offices on 15th October.

Mark Squires, Watermelon’s CEO explains: “From 1st October for our existing clients, staff, and suppliers it will be business as usual and just a change of name. However, over the coming weeks the re-brand will enable us to bring together all the expertise and services within CIE’s legacy agencies and restructure them under one unifying brand.

This makes us an extremely powerful team, fully able to deliver the really large scale customer experience programmes, by truly bridging the gap between technology and insight. Furthermore, joining VCCP will not only give us the opportunity to provide Watermelon’s services to their current clients, it will also enable us to contribute directly  to the really exciting work VCCP are delivering on Customer Experience Design. For our clients, this really is a case of the whole being many times greater than the sum of its parts.”

Adrian Coleman, Group CEO, VCCP, added: “Combining the services, expertise and insights under the Watermelon brand enables us to further build on our integrated customer experience offering. Growth in this market has been phenomenal in recent years and working closely with Watermelon puts us in a strong position to help brands better understand their customers.”